3IAB: The Process of Product Development
At DocuSign, we believe great products are created through the convergence of three unique perspectives: Business, User, and Technology. To ensure each of these perspectives is represented in our product development process, our teams adopted the 3-in-a-box (3IAB) collaboration model. This the ideal process we use to launch and continually improve our products across the company. We were successful using this process during the simplified sending experience project.
My design managers and I saw an opportunity to spread this collaboration model across the product team so we decided to make a poster. My designer managers provided the content and I visualized their ideas into an infographic poster.
My design managers and I saw an opportunity to spread this collaboration model across the product team so we decided to make a poster. My designer managers provided the content and I visualized their ideas into an infographic poster.
Product Development Process
We have defined our process into 8 key steps. Each step we explain what it is and why we do it.
Not A Linear But A Cycle Process
I visualized the process being a linear path, but in fact, it is actually a cycle which is constantly in motion. After we launch the product and monitor performance, the data and findings will help us loopback to identify user problems so we can make improvements, and keep us on track of the goals we’re aiming to achieve.
