Splash Identity & Branding

Splash, a design tool that empower business experts to create enterprise products, challenged the visual design team to create an visual identity that spanned everything from identity and illustration to custom patterns and icons. The goal is to translate the excitement of being a creator and make something modern, fun, and thoughtful. The overall end result is something that is unique and stands out from the rest of the user experience tool industry.

The visual design team hosted branding workshop with all stakeholders, brainstormed ideas through design exercises, had a sketching session with the design team. After many rounds of critiques and reviews, my version of logo was selected and had been used for the interface and marketing collaterals.