Design is _____. was created with the goal of showcasing the work of San José State University’s BFA Graphic Design program while challenging viewers to reflect on their thoughts on design. Featuring a variety of different mediums (Posters, Books, Product Design...etc.), the exhibition offers unique perspectives on what design can be, allowing viewers the opportunity to connect with the design process and engage with pieces from new perspectives.


A team of nine was divided into four different positions: content writer, marketing, drafting, and production. Two other designers and I were involved with designing communication materials such as brand concept, promotional items, and wayfinding.








Design Is Process


A process book was made to document how this show created — every detail and decision archived into this process book; from coming up conceptual ideas to executing the design in the space. I was tasked to design the layout and visual presentation, and to work with content writers as they came up with beautiful and informative writing.


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In 2015, Design is _____. was featured in a book called On Show By Design by Sandu Publishing Co. It showcases all exhibition design by a select group of leading artists, designers and architects. The team were thrill and honor to be a part of this recognition.


Check out this book from Amazon







Hoyin is always keen to chat about new projects, collborations, or anything fun so feel free to drop him a line.



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