Splash—A Design Tool for Better Enterprise Product


Splash is a design tool that empower business experts to create enterprise products. Splash is not only a tool but also an educational center providing knowledge that can inspire creators during their product design process.






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Often times, business applications that were made by enterprise experts are difficult to use. Most of the business experts are not familiar with the design process and lack of knowledge about product development. We saw an opportunity to bridge the UX gap and to guide them to a design journey that focuses on three core values: Discover new ideas, Learning through research data, and Design a viable product.

We provide templates in Gallery so creators can get inspired by new ideas and they can jump-start a project right away. We provide templates in Gallery so creators can get inspired by new ideas and they can jump-start a project right away.
With many experiences in the industry, designers and strategists at SAP offer the best practices (For example, “How to talk to users?”) on learning about designing a feasible product. We also create an intuitive space with the best tools for our creators to get creative and design the product that is suitable for their users’ needs. Lastly, creators can publish their products and collect user data through our research tool so they can understand users’ needs.


What did I do?

My role as a visual designer is to help lead the design concept, and develop visually compelling and beautiful user interfaces. I was working closely with the UX Designers and Design lead to create and to bring ideas to life that help drive delightful experiences, with the goal to constantly push creative boundaries and create truly impactful experiences for our customers. In addition, I had the opportunity to develop and create its identity and branding.



Pushing Visual Boundaries

As we observed other enterprise design tools being standardized and dry, we pushed Splash’s visual language to be modern, fun and simple. We want to create a environment that is design centric to get inspired, be thoughtful and get creative. We created simple but compelling illustrations throughout Splash to enhance the experience. We played with the layout and used unique color palette to stay away from being typical enterprise product. As we move on with the development, a design system was later established to ensure consistency for all our designers.





Since Splash's beta launch in Teched Las Vegas and Barcelona in November 2015, it has gained an positive feedback and interest from SAP’s customers. Splash received Honorable Mention in UXAwards 2015 and shortlisted for IxDA interaction awards 2016.









Hoyin is always keen to chat about new projects, collborations, or anything fun so feel free to drop him a line.



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